A drip coffee bag is simple for the drinker, but it asks for discipline from the product team. The roast profile has to work after grinding, packing, storage, and a wide range of brewing habits.
Clarity after packing
Some profiles taste expressive during cupping but lose clarity after grinding and packing. A useful profile should remain understandable in the final serving format.
Design for the user
The end user may brew with different water temperatures, cup sizes, and pouring styles. The target profile should tolerate that range without becoming flat or harsh.